July 8, 2016 | Laura Schoch | Featured


SIMPLY  STYLISH….This is how I am rolling these days.  A few things OLD, one thing NEW, NOTHING borrowed (because I’m 50 and I don’t borrow shit from people.  Girls, really?) and my nails always BLUE.

When you go simple, you can get ready in a flash ’cause it’s so easy.  I love it when people ask me “what are you wearing tonight?” Um, It’s 8 am – I will know what I’m wearing about 3 minutes before I am walking out the door.  Side bar and HUGE pet peeve… When someone asks you what you are wearing and you say… “probably jeans” and then you decide to wear a dress and you show up and they spend the rest of the night nagging the shit out of you… “you said you were wearing jeans”, “I feel so under dressed”.  BITCH, I CHANGED MY MIND!



My tips for going SIMPLE:
1. You can NEVER have enough black and white tops.  EVER!
Do not be that person who finds a kick ass white blouse and doesn’t buy it “because I already have a white blouse”  WHAT?  So instead you buy some ugly AF print thing that you never wear “BECAUSE IT WAS ON SALE” (#anotherpetpeeve) And a shout out to those who say “I can’t wear black” in a super whiny voice – HAHAHA – you have no idea what you are talking about!

2. If you love a denim brand – STICK WITH IT!
Why in the hell would you torture yourself with trying on 100’s of pairs of jeans when you know for a fact that your favorite brands are X and X.  Just get another pair- you can even buy them online and you know they will fit- DUH! My favorites are FRAME and 7 FOR ALL MANKIND – fyi!

What could be easier than a dress?  It’s one thing and it matches .  Just whip it on, grab a jean jacket as a topper and a necklace and off you go!

4. Have a STATEMENT item.
People who have GREAT accessories get all the oooh’s and ahhh’s so put your money there.  I love hats, vintage anything , a unique bag, kick ass jewelry and anything furry or leather!   Things that DO NOT COUNT as statement pieces… name brand bags – your PRADA bag – useful not interesting.  A print scarf – keeps your neck warm – that’s it.  TIFFANY jewelry that everyone else has – nope!

Keep your closet cleaned of items that you don’t wear- just get rid of them- it will be okay- let it go!  And now for my annual SIDEWALK SALE WARNING…  My rule: Do not buy anything that you would not pay full price for.  You need to love it that much.  It should be like this…” OMG – I love this jacket.  I can’t believe it’s on sale- what a bonus”.  It should NOT be like this… “HMMM would I wear this?  I hate red but this is kind of a good red right?  Wouldn’t I wear this to um maybe a holiday party or on Valentine’s Day? I mean geez it WAS $200 and now it’s only $ 50 – that’s a great deal for such an… um… interesting looking top- right? Maybe I’ll ask the random people around me what they think.” Walk away and go get some free popcorn at the bank!

Check out my other pages for simple summer ideas…
LS Eats – simple watermelon salad
LS Beauty – simple summer makeup
LS Designs– simple chokers



In my photo:
Necklace- LS Designs- Kick ass huh?
White Pants – Hard Tail – at Londo Mondo Winnetka (Love that shop!)
Black Slip Top – Aritzia – I have 5 black and 5 white
Buckle Bracelet – Vintage
Bag – Meghan – talk about a statement! Oh, and it’s 10 years old

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June 17, 2016 | Laura Schoch | Featured

It’s the U.S. Open weekend – so fun to watch and also, to nap to.  I love the quiet voices in the background as I snooze away on the sofa!  That said regarding my golf game…JASON DAY – I feel your pain!

I’m really starting to get annoyed!  I’m really trying.  I’m taking lessons (big waste of money) and I’m practicing ALOT (big waste of time).  Yet week after week- I am out there hacking away … throwing my clubs… swearing… and picking ball after ball of out every single sand trap on the course!  The only fun part is racing my golf cart back and forth to the half way house to refill my vodka (shots) Oh, and it’s also really fun having my husband giving me pointers!  It’s always either you are swinging too fast or you need to keep your head down.  OH THANK YOU PROFESSIONAL GOLFER FOR YOUR INSIGHT! You really should write a book – you  have some great and very unique suggestions.  And, just wondering with all of your  ideas why you are not a pro yourself?!

I had an epiphany.  I’m not a great athlete.  And when I say that to people, they say “oh, don’t say that- yes you are” as if it’s something that I’d aspire to.  NOPE!  Don’t care at all. What does it mean to be athletic when you are 50 years old?  NOTHING. I mean I can walk, run, lift weights, ride a bike, do pilates and yoga and even play paddle (if someone forced me to with a gun to my head). Why would I ever care about being “athletic”? So, I never going to be great at golf.  Admitting it is step one.

I have other skills.  Like I can make fun of other golfers.  I love the women who are super serious – they are out there to WIN!  Do not fuck around with them.  They are going to take 100 practice shots, line up every putt and then high five their partner as they strut off with another PAR!  According to them… so they didn’t count a few strokes, that’s okay, go ahead and brag the only people that noticed were… well everyone and they are all talking behind your cheating back!

AND ONE MORE THING.  I’m going to keep playing because I really enjoy it (the cocktails, I mean) and at least I have cute golf outfits!  LADIES, it is not a requirement to wear pink and green in some matching golf sets, your skirt does not need to be the ugliest length ever and let me pretend that I never saw the “golf dress”.

by the LPGA fashionistas

Forget the pastels – go bright or go home!
Natalie Gulbis and Na Yeon Choin





They can be tricky – watch the length meaning you may need to hem!
Belen Mozo and Morgan Pressel

EVIAN LES BAINS, FRANCE - JULY 24: Morgan Pressel of the USA preparing to play her second shot to the 18th hole that brought her an eagle three finish during the third round of the 2010 Evian Masters on July 24, 2010 in Evian les Bains, France. (Photo by David Cannon/Getty Images)








For when you spend a lot of your game in the sand!
Momoko Ueda

Momoko Udea, of Japan, lines up her putt on the fourth green during the final round of the LPGA SBS Open golf tournament at the Turtle Bay Resort, Saturday, Feb. 14, 2009 in Kahuku, Hawaii. (AP Photo/Marco Garcia)










Black and white or all white – you can’t go wrong.
Ai Miyazato, Morgan Pressel, Belen Mozo, Michelle Wie

at the Coates Golf Championship Presented by R+L Carriers - Final Round at the Golden Ocala Golf & Equestrian Club on January 31, 2015 in Ocala, Florida.






LYTHAM ST ANNES, UNITED KINGDOM - JULY 28: Ai Miyazato of Japan on the 2nd fairway during pro-am round before 2009 Ricoh Women's British Open held at Royal Lytham & St Annes on July 28, 2009 in Lytham St Annes, England. (Photo by Wojciech Migda)



Generated by IJG JPEG Library







Happy Golfing – FORE!


P.S. All golf shoes are ugly BUT – I’m inventing cute ones (with the heel)so stay tuned….




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June 4, 2016 | Laura Schoch | Featured


“I just hate it when people sell stuff on Face Book and Instagram!  UGH  So I’m just blocking all of them.  AND, I’m never watching TV again (or listening to the radio) ALL OF THOSE COMMERCIALS – they are so annoying.  I stopped my magazine and newspaper subscriptions too – just full of ads- hate them all.  I glued my mailbox shut – no more flyers for me.  AND, IF ONE MORE GIRL SCOUT RINGS MY DOORBELL!!!!  I’m actually never going to drive on the highway again – I’ll take back roads just to avoid the billboards- so distracting.”

The people who are annoyed by social commerce are not only living under a rock, they don’t seem to have a JOB (you know that thing that you do to EARN a living and provide for your family).  This is the way people are buying today so this is the way that companies are selling – get used to it.

I love being introduced to things I may like because since I WORK, I don’t have a lot of time to shop.  My last 5 purchases were made either via Face Book or Instagram.  Love them and it was so easy!

cross body with phone case with a pocket in the back for my credit card

Love the design and it has fringe and it’s round – need I say more?

mrf250-l-610x610-bag-purse-boho-tribal-aztec-pompom-beaded+bag-beaded-lovestitch-boho+chic-bohemian-make-make+bag-cosmetics-cosmetic+bag-travel+bag-travel-colorful-beautiful-free+spirit-free+peopleLOVE STITCH
Cosmetic pouch – I wanted a little pom pom action – got it!

lizzie-fortunato-pearl-casablanca-mother-of-pearl-earrings-white-product-0-422634765-normalLIZZIE FORTUNATO EARRINGS
I love her entire collection of jewelry and bags – perfect for summer.


Screen shot 2016-06-04 at 10.49.11 AMDESIGNS THAT DONATE
When you purchase from them – you get to pick a charity that they will donate to!



Check out my favorite sun products on my beauty page


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My Favorite F-words

May 31, 2016 | Laura Schoch | Featured

Let me introduce you to my guest blogger, Annette Findling.  She’s a cool chick – love her style and she’s also SMART!  ENJOY!

Fashion AND Finance
by Annette Findling
Anyone who knows me knows that I love my family and I have two personal passions. Financial Planning and Fashion!

On my blog, Rich Women Rock, I talk a lot about investments in terms of style and fashion. I like to explain that building your investment portfolio is really no different than building the perfect wardrobe. You will always be padding your nest egg and filling your closet based on the same philosophies — a mix of traditional, trendy, and original.

Given that it’s Summer, and I’ve been spending a lot of time ogling the latest looks online, I thought I would give Laura’s fashion-forward readers a peek into my dream closet for the season with a little financial style mixed in for good measure.

The Little Black Dress:
These investment pieces are traditional, almost always in style, typically with desirable anticipated returns.

The LBD is a staple in your portfolio and you can’t have enough. The line is always classic with a twist that will be in style for many years.

LBDMy favorite from this season is this LBD from Max Mara. It’s an every-season staple. Match it with a stunning teal “Super Coat” also Max Mara, and grab a bold red Whitney Bag to make a classic outfit.luisaviaroma

max mara coatLBD “investments” are large company, high quality stocks in your portfolio that historically pay higher dividends. Companies that sell the products that we buy every day. The payoff from these “LBD Investments” have historically been viable and more consistent.
Stock Investing involves risk, including loss of principal and the payment of dividends is not guaranteed.   Companies may reduce or eliminate dividends at any time.

BoHo Chic:
These are relaxed pieces. Low-maintenance with a slow-but-steady pay out.

boho sequinsMy seasonal favorite in this category is bold, stunning sequins that this Isabelle Marant top shows off, paired with a creamy Chloe purse.  So relaxed. But stable…with a dash of glamour. Your “BoHo Investment” portfolio is made up of Bonds. Bonds are typically viewed as safer and boring but just like the clothes, their proportions need to be managed to avoid a portfolio too heavy in lower-risk and slow returns.Chloe boho bag

Bonds are subject to credit, market and interest rate risk if sold prior to maturity. Bond values will decline as interest rates rise and bonds are subject to availability and change in price.

Classic investment pieces that are high-style and high reward.

Celine These are the high fashion names we all aspire to have in our wardrobe. This season, I am dying over the featured looks from Chanel and Céline. So luminous! Investments in this category are your high-quality, large growth stocks. Stocks you pay full price for but will have strong potential to grow. Just like their fashion counterparts, it’s not likely they will go out of style easily or in the foreseeable future and can be counted on to turn heads!Chanel

Growth stocks may be more volatile than other stocks because they are sensitive to investor perceptions of the issuing growth company’s earnings potential.

Fast Fashion:
These choices, both in your closet and portfolio are risky, exciting, and potentially dangerous.

These are clothes or accessories that are “hot” for the season but have the potential to be a staple. This season I am big on metallics. Metallics have been in and out for the past decade but I believe they really are becoming a staple look. Gunmetal, platinum, pewter, rose gold…I am seeing them everywhere! Gucco GoldThe two pairs of shoes are a must this season are this Gucci gold loafer and Prada silver pump. These can be dressed up or down. They will look great with distressed jeans or dressed up at the office.  They are an investment worth making, I think.Prada Silver

Now, fast fashion investments? Real Estate Investment Trusts and other alternative investments. Please note: this category requires close attention. Things can go south FAST. So keep your eye on your investment to ensure it is paying off as hoped. If paired with the right investments, this category can give your portfolio that extra kick and balance out your less volatile, more consistent anticipated returns like the LBD or Couture Investments.

Alternative investments may not be suitable for all investors and should be considered as an investment for the risk portion of one’s portfolio. Investments in real estate investment trusts (REITS) involves risk such as potential illiquidity and may not be suitable for all investors.

Emerging Designers:
These fashions and finances are hot discoveries that are dicey but rewarding when they pay off.

marni tunicConsider your emerging designer investments in tandem with trendy fashion or a new designer that is cool, little known, but with big potential. My list of faves is long but I have been loving the simplicity and playfulness of Marni, Veronica Bearda tailored-yet-trendy Veronica Beard Jacket or nearly anything from Proenza Schouler. DROOLING!

In your financial portfolio the “emerging” investments are comparable to your small and midsize company stocks and also international stocks. These investments are on their way toward seeking bigger potential returns. Your willingness to be patient for the possible payoff is key.proenza shoes

The prices of small and mid-cap stocks are generally more volatile than the large cap stocks. International investing involves special risks such as currency fluctuation and political instability and may not be suitable for all investors. These risks are often heightened for all investments in emerging markets.

Closet Go-To:
Investment and clothing choices that are fit well for almost any day

kit and aceMy new favorite go-to brand is Kit and Ace. Their looks are simple and graceful and easy. And, I always love a preppy/nautical-feeling striped tee shirt from J.Crew. JCrew stripe

Now that you’re dressed, let’s talk investments


This category is easy with little risk and likened to money market cash reserves. Cash that you can access fast and feel good about using when times get tough. You must have a stash at your local bank for that rainy day.

Cash alternatives are subject to various risks such as market or credit risk and may lose value.




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